Optimizing WordPress or a website is something that can only bring benefits
WordPress and other CMS compared to a static site need some extra precautions.
This will not be the usual article where we recommend various plug-ins because you have to choose the right environment to install the CMS (Content management system). As mentioned to optimize WordPress (or other CMS) compared to a static website with starting to choose a good hosting, but I will not talk today, maybe I'll do an article tomorrow, what I would suggest is that on the server there is the ability to use Php 7.x and MySql 5.7, also recommended but not necessary to use the web space on ssd (solid state drive) instead of the classic hdd.
Easy to use CMS
Who said it? It is easier to do damage
Since the advent of CMS, the web has had a big turning point, today more than ever, especially using WordPress (which reigns supreme for its ease of use and interface) that allows many people to create their own site / blog, but it is easy to fall into error, especially the most novices. This happens mainly because we do not have the knowledge of the structure of the CMS used or we do not have the basis of web development. In this article I will limit myself to linking you to the respective official guides:
When to optimize?
Always and in any case, primarily for users.
You can always optimize that it is a CMS or a simple site, you have to do it and you have to do it for users, to ensure acceptable times to put them in a condition to return to visit their platform. Google also wants its share , January 17 Google, with a announcement , said that in July 2018 will introduce SERP Mobile the already known Speed Update .
What to avoid
- One of the most common mistakes is to start with installing many plug-ins , maybe half are not needed or you have installed them simply because " in webbe" they recommend to you galore and in doubt who the better it is, so pay attention to what you install, use those strictly necessary , uninstall the ones you no longer use in so as not to burden the site or the dashboard. What I can recommend is installed in locale your CMS and try the various extensions.
- The choice of template , not always the most downloaded or famous is the one written with the optimized code , moreover I always suggest to choose a specific theme for what you need . Analyze with the console the various libraries used and how many calls there are, especially if you use cdn services, you can help with test tools like Google Insight , Gtmetrix , Pingdom , but WARNING you need to read the values , especially in these cases where we go to analyze a demo.
- Using the browser's cache , which is very useful if you have an audience that often returns to your site / blog, will make sure that those who have already visited your platform have saved the static elements in order to recover them more quickly.
- Remove unused or unneeded widgets, carefully analyze which widgets really interest you and are useful to your audience.
- Optimizing images are among the most weighed resources on a website. Personally I do not recommend installing a plug-in but rather optimizing them with graphics software or specially developed.
Per questo articolo è tutto, il prossimo che tratterà di questo argomento sarà sicuramente più specifico e svelerò magari qualche best pratices.